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MARKETING MANAGER
Job Description:
Via Marketing GS60 should increase revenue, brand & platform awareness for both consumers and carriers. In this nascent industry and self-funded company, creativity and initiative are key to driving all efforts. Ideal candidate will enjoy building brands and sales from grass roots efforts and will be able to create effective campaigns with limited resources. From product campaigns to corporate branding, marketing will elevate GS60’s stature in the mobile marketplace.
Responsibilities:
•Message – understand GS60, our Mission, our history, the products and their demographics, then manage the creation of messages to fit, and presentations to support all of above
•Effective Multi-Tier Campaigns with ROI – craft an overall plan, solicit input from entire GS60 team where applicable, enable the team to execute, self-evaluate, and report on success
•Consumer Market Analysis and Reporting – keep the entire company and management staff informed on market trends, product trends, identify potential target market segments, carrier initiatives and strategies
•Carrier Market Understanding and Support – Work with VP Sales and Marketing to design campaigns and messages that support product marketing efforts and encourage across-the-board carrier uptake
•Game Design Insight – Suggest in-game strategies and features that will enhance user experience, increase viral marketing aspect, and encourage repeat purchase
•Website Oversight – Manage and sell GS60 brands and products via our existing website. Help build the company’s web-based business, keeping the site updated and compelling
•Company Leadership – Help guide marketing team and the company itself towards the long term vision of industry leadership
•Strategic Partnerships – Source and manage key industry relationships with the purpose of securing promotional opportunities•Email / Online Marketing – Create and manage effective campaigns and recommend necessary back end services
•Represent the Company – at industry events, tradeshows and conferences
•Manage two direct full-time reports – inspire the team, support and build it
•Recommend and Manage Marketing Budget
•Ensure Timely Delivery of Marketing Materials
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